Noca Takes On PayPal With New Credit Card Payments Offering

You may remember Noca, a startup that wanted to disrupt the payments industry with a debit transaction product that promised low transaction fees for merchants. Today, the company is debuting its credit card offering, which aims to provide a secure, payments experience for both merchants and consumers. Here's how it works. Consumers get to choose a PIN (called Noca PIN) at checkout, allowing all subsequent transactions to be completed by entering the PIN as opposed to typing in 80-90 characters in a typical Credit Card or Check transaction. You enter your credit card information at the first transaction, and then simply enter the pin in other transactions.

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